Q: What's the difference between creativity and innovation?
Creativity is all about coming up with ideas, and the more off the wall they are, the better. Inventors are creative, and they are often way ahead of their time.
Innovation, on the other hand, is about turning good ideas into something of commercial value. It is a structured process, rooted in the real world, and backed by knowledge, analysis and judgement.
Many start up businesses are in the creative category, based on one person's passion for one good idea. But to grow into a sustainable, larger organisation there has to be a focus on innovation, which allows the development of multiple new ideas, making choices between them and marketing them effectively.
If you are interested in becoming innovative, rather than just creative, join us on February 21 for an early morning seminar at Farnham Castle. To check availablity click here.
